If you're a non-profit organization and you are on Facebook and haven't heard of the Causes application, you need your team to get on board with this excellent tool IMMEDIATELY!
One of the strategies I employ in getting across an organization's message is coordinating meetings with legislators. Meeting with a Member of Parliament, a Senator, or even a Cabinet Minister
It’s been an interesting fall so far for the PR business. At an annual forum hosted by the Council of PR Firms, P&G Chief Marketing Officer Marc Pritchard headlined his keynote
Well we've launched! It's been a while coming and after many focus groups, interviews and discussions with those who serve on the Boards of directors of associations, our site is
The challenges faced by board directors are many. From how to grow the association, choosing association management and most importantly - managing the delicate balance between the board's role of
Additional changes to Facebook Causes are making engagement in social media all the more critical for charitable organizations (and even for causes looking to advance their advocacy initiatives). I recently
A while back, a colleague of mine in one of Action Strategies’partnering firms in association governance, management and strategy – Tecker Consultants wrote something that I think is very profound”: “Just
Public relations is about building reputations and when it comes to building communications strategies for non-profits and associations, financial resources and staff time need to be maximized for PR Return-on-Investment (ROI). However,
Good public relations leads to engaging your association, nonprofit, charity members and supporters. It’s also critical towards ensuring donors and sponsors of charity organizations are aware of the good but
