Before sending your Press release….
Non-Profit Execs beware...Here's a fabulous article I just fund that tells it all when planning your next media release: Despite a recent survey’s findings, laying the groundwork is key to your
5 Reasons Why and How Public Relations Impacts Non-Profit Revenue Generation
Too often, non-profit organizations and associations relegate public relations to the "nice to have" category without focusing on it's direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation.
Good Marketing = Good Lobbying
One of the biggest issues non-profit executives identified to me in a recent survey of the challenges faced in government relations is identifying the right contacts in government and then
Where’s the Value of Communications Consultants?
Look, I'll come forward and admit it...at face value, public relations can be a subjective affair. At times, getting to the point of what it clearly delivers can be a
Are you registered as a lobbyist?
From time to time, I am asked what Action Strategies does. When I answer that 50% of our work involves government relations and lobbying on behalf of non-profit organizations and
Social Media takes “too much time” and that’s why it’s “not” worth it!
Time and again, when you review the blogs and discussion forums, the question of ROI (return on investment) comes up when association executives think about integrating social media into their
New Lobbying Regulations in Ottawa
Lobbying in Ottawa has changed this fall and non-profit/ association executives would be wise to pay heed. Anyone who bends the ear of Members of Parliament and senators must now
The summer brought in a new Cabinet in Ottawa & Quebec City
It's been a while since this blog has been updated but what a summer and fall we have had that has lead Canada towards an interesting political environment. Parliament (in
“Our members and supporters aren’t on social media” (and therefore it won’t work)
Social media has a loyal following. Many are convinced while others from time to time that I encounter inevitably tell me a number of things: "My members are in the