One of the challenges non-profits and associations come across when considering either a government relations or public relations campaign is identifying the parameters around which it will operate. For example,
As mentioned two weeks ago, I was invited to speak before MARCOM, one of Canada’s leading marketing communications forums for the Public and Non-Profit sector. In my chat, I made the point
In my many efforts to give back to the industry that has served me so well, one of the areas I give back to is my local chapter of the Canadian
With my involvement in the Canadian Society of Association Executives Ottawa-Gatineau Chapter, I’ve had the privilege of sitting on a number of committees including the chapter’s events committee. Year after
Change Management is a hot topic for many non-profits and associations. Navigating through this challenging environment however requires good communication strategy based on understanding your stakeholders. In what is now
What counts more for you in developing effective government relations: the level of contacts one has or the basis of understanding one has for the political process? Over the years
Non-Profit Execs beware...Here's a fabulous article I just fund that tells it all when planning your next media release: Despite a recent survey’s findings, laying the groundwork is key to your
Too often, non-profit organizations and associations relegate public relations to the "nice to have" category without focusing on it's direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation.
One of the biggest issues non-profit executives identified to me in a recent survey of the challenges faced in government relations is identifying the right contacts in government and then