One of the challenges non-profits and associations come across when considering either a government relations or public relations campaign is identifying the parameters around which it will operate. For example, what will the budget be? What will be the measures of success? What challenges will be encountered that might hinder success?

Regrettably, this is a situation I come across from time to time when approached from non-profit executives. They are intrigued by the opportunity to make a better name for their organization but all too little informed on what is involved in undertaking an outreach campaign. As consultant however, I can say that if you don’t really know what you want, my job becomes rather difficult in helping you!

You must log in to read the rest of this article. Please log in or register as a user.