Too often, non-profit organizations and associations relegate public relations to the "nice to have" category without focusing on it's direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation.
One of the biggest issues non-profit executives identified to me in a recent survey of the challenges faced in government relations is identifying the right contacts in government and then
Look, I'll come forward and admit it...at face value, public relations can be a subjective affair. At times, getting to the point of what it clearly delivers can be a
From time to time, I am asked what Action Strategies does. When I answer that 50% of our work involves government relations and lobbying on behalf of non-profit organizations and
Time and again, when you review the blogs and discussion forums, the question of ROI (return on investment) comes up when association executives think about integrating social media into their
Lobbying in Ottawa has changed this fall and non-profit/ association executives would be wise to pay heed. Anyone who bends the ear of Members of Parliament and senators must now
It's been a while since this blog has been updated but what a summer and fall we have had that has lead Canada towards an interesting political environment. Parliament (in
Social media has a loyal following. Many are convinced while others from time to time that I encounter inevitably tell me a number of things: "My members are in the
If you're a non-profit organization and you are on Facebook and haven't heard of the Causes application, you need your team to get on board with this excellent tool IMMEDIATELY!
One of the strategies I employ in getting across an organization's message is coordinating meetings with legislators. Meeting with a Member of Parliament, a Senator, or even a Cabinet Minister