The Importance of Public Relations in Fundraising
Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and
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Maximizing Non-Profit marketing, sponsorship and fundraising opportunities for more revenue
How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot
Getting clear on your outreach campaigns
One of the challenges non-profits and associations come across when considering either a government relations or public relations campaign is identifying the parameters around which it will operate. For example,
Social Media and Media Relations Can and Needs to be Integrated
As mentioned two weeks ago, I was invited to speak before MARCOM, one of Canada’s leading marketing communications forums for the Public and Non-Profit sector. In my chat, I made the point
Canadian Society of Association Executives – Ottawa/Gatineau now on LinkedIn
In my many efforts to give back to the industry that has served me so well, one of the areas I give back to is my local chapter of the Canadian
Good Communications Planning Delivers Good Change Management
With my involvement in the Canadian Society of Association Executives Ottawa-Gatineau Chapter, I’ve had the privilege of sitting on a number of committees including the chapter’s events committee. Year after
Change Management, Focus Groups, and Communications in Associations & Non-Profits
Change Management is a hot topic for many non-profits and associations. Navigating through this challenging environment however requires good communication strategy based on understanding your stakeholders. In what is now
One’s “Contacts” are not the sole indicator of Government Relations Success
What counts more for you in developing effective government relations: the level of contacts one has or the basis of understanding one has for the political process? Over the years
Before sending your Press release….
Non-Profit Execs beware...Here's a fabulous article I just fund that tells it all when planning your next media release: Despite a recent survey’s findings, laying the groundwork is key to your