Non-Profit Execs beware…Here’s a fabulous article I just fund that tells it all when planning your next media release:

Despite a recent survey’s findings, laying the groundwork is key to your pitch’s success

Seventy-five percent of journalists find well-targeted news releases with high-quality content useful, according to a new survey of 750 journalists conducted by Oriella PR Network, an alliance of 15 PR agencies around the world.

Surveys like this drive me crazy. Out of all the press releases journalists receive, they find the well-written, relevant ones most useful. Really?

Do they want to receive news releases? Do they find news releases the best source of information for finding story ideas? No and no.

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