How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot be ignored. In fact, potential sponsors expect you to have a solid communications strategy! I hope from this recent video that if you have had any doubts about the relation between solid communication strategy and its impact on revenue generation for your organization, that doubt is now removed!

You must log in to read the rest of this article. Please log in or register as a user.