Change Management, Focus Groups, and Communications in Associations & Non-Profits

Change Management is a hot topic for many non-profits and associations. Navigating through this challenging environment however requires good communication strategy based on understanding your stakeholders. In what is now officially our 200th post (we’re quite proud!), I decided that more needed to be expanded on from my last post on this subject. In this video, I talk about how good focus group practice can open up the lines of communication so that change can occur smoothly.