Where’s the Value of Communications Consultants?
Look, I'll come forward and admit it...at face value, public relations can be a subjective affair. At times, getting to the point of what it clearly delivers can be a
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Are you registered as a lobbyist?
From time to time, I am asked what Action Strategies does. When I answer that 50% of our work involves government relations and lobbying on behalf of non-profit organizations and
Social Media takes “too much time” and that’s why it’s “not” worth it!
Time and again, when you review the blogs and discussion forums, the question of ROI (return on investment) comes up when association executives think about integrating social media into their
New Lobbying Regulations in Ottawa
Lobbying in Ottawa has changed this fall and non-profit/ association executives would be wise to pay heed. Anyone who bends the ear of Members of Parliament and senators must now
The summer brought in a new Cabinet in Ottawa & Quebec City
It's been a while since this blog has been updated but what a summer and fall we have had that has lead Canada towards an interesting political environment. Parliament (in
“Our members and supporters aren’t on social media” (and therefore it won’t work)
Social media has a loyal following. Many are convinced while others from time to time that I encounter inevitably tell me a number of things: "My members are in the
Facebook Causes Presents Great Opportunities for Growing Audiences and Raising Funds or Friends
If you're a non-profit organization and you are on Facebook and haven't heard of the Causes application, you need your team to get on board with this excellent tool IMMEDIATELY!
5 Ways to to Make Your Lobby Meeting Successful
One of the strategies I employ in getting across an organization's message is coordinating meetings with legislators. Meeting with a Member of Parliament, a Senator, or even a Cabinet Minister
Ten Signs You’re Ready for a PR Firm
It’s been an interesting fall so far for the PR business. At an annual forum hosted by the Council of PR Firms, P&G Chief Marketing Officer Marc Pritchard headlined his keynote